SAY MY NAME – What is a brand?

SAY MY NAME – What is a brand?

Say my name is a new series from Baachu which aims to act as a step by step guide for successful branding. Ep 1: Of all the words we use, Brand is often overlooked and constantly evolving. The way brand behaves has changed drastically with the socio-economic and...
Strategy 101

Strategy 101

Ep 1: What’s strategy and what’s not! Every so often, we have strategy meetings. For it not to be a mere  ritual, we need to be clear we are in fact focusing on strategy and not merely trying to set goals, for there is a massive difference between the two. What’s not...