Content marketing is the art of influencing highly targeted leads to take the desired action. It helps businesses because it converts their leads to clients. Therefore, it is designated to be an important aspect of marketing strategy. It differs from other marketing concepts, namely direct response and brand marketing as it is used to stimulate interest in a …
Why is content marketing so effective in business growth? Read More »
How strong is your proposal process? A robust process answers the most important questions in a proposal lifecycle, starting from the readiness to bid followed by the steps that need to follow. Of this, the readiness to bid ensures that you are well prepared and answers a specific set of questions.Who should do what? It …
While there are several factors that influence customer buying, research shows that “Sales Experience” is critical to get customers on the right side of your fence! The sales field however has become more erratic and peppered with multiple influences and options, such as digitisation, which makes realising the value of rep experience become a lot …
Sales management can get tough at times, However, it is important for two reasons: For appraising the performance of the organization To meet the increasing competition Some clients take advantage of a sales conversation – free advice, leverage for a better deal elsewhere and demand concessions. Result?…. They put you off, never arrive at a …
Business development and marketing are two distinct entities that go hand-in-hand. Both have a common goal: BUSINESS GROWTH. When synchronized, an organization sees an increase in visibility, growth, profitability, expansion and more. For this to occur, each team must collaborate to understand & support one another. How different are they from each other? Business Development – Responsible for forming …
When Business Development and Marketing are in sync Read More »
Sales management can get tough at times, to pursue that client to buy your business might be the most difficult task for you. But one needs to understand that people get skeptical more often than not. This happens as there is lack of trust and honesty. The client often intrinsically takes advantage of a sales …
Proposals all depend on if the individual has the right amount of information to work with and if they can effectively convey the message through. When there is not enough information, the person usually does not get straight to the point and brings up information without any evidence. If this is the case, about 50-70% …
Persuasion is: Part Differentiation Part Positioning Part Motivation Part Anticipation Part Strategy Part Value Proposition Part What Matters Part Copy Writing and Presentation Part Differentiation Differentiation is the key as it is how you make your bid special. Everything can be differentiated, even when the customer forces everyone to bid the exact same thing. Part …
Competitor analysis in business and marketing is an assessment of the strengths and weaknesses of current and potential competitors. All organizations are bound to operate within a competitive environment, they don’t exist in thin air. Analysis of competitors helps in discovering the weaknesses, identifying the opportunities and threats from the industry environment. Strategies involved in …
The job of a procurement officer may be a foreign concept to many teams, and when joining a project halfway there is bound to be some misunderstandings. In a perfect world procurement would be part of the process from the very beginning, but more often than not a procurement officer is called in midway to …
