by Baskar Sundaram | Nov 28, 2018 | Uncategorized
Content marketing is the art of influencing highly targeted leads to take the desired action. It helps businesses because it converts their leads to clients. Therefore, it is designated to be an important aspect of marketing strategy. It differs from other marketing...
by Baskar Sundaram | Nov 27, 2018 | Uncategorized
How strong is your proposal process? A robust process answers the most important questions in a proposal lifecycle, starting from the readiness to bid followed by the steps that need to follow. Of this, the readiness to bid ensures that you are well prepared and...
by Baskar Sundaram | Nov 22, 2018 | Uncategorized
While there are several factors that influence customer buying, research shows that “Sales Experience” is critical to get customers on the right side of your fence! The sales field however has become more erratic and peppered with multiple influences and options, such...
by Baskar Sundaram | Nov 21, 2018 | Uncategorized
Sales management can get tough at times, However, it is important for two reasons: For appraising the performance of the organization To meet the increasing competition Some clients take advantage of a sales conversation – free advice, leverage for a better...
by Baskar Sundaram | Nov 20, 2018 | Uncategorized
Business development and marketing are two distinct entities that go hand-in-hand. Both have a common goal: BUSINESS GROWTH. When synchronized, an organization sees an increase in visibility, growth, profitability, expansion and more. For this to occur, each team must...
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