by Baskar Sundaram | May 22, 2019 | Business Winning, Capabilities, Growth, leadership, self development
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by Baskar Sundaram | May 21, 2019 | Business Winning, employee, Growth, leadership, Team Building
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by Baskar Sundaram | May 16, 2019 | Business Winning, customer, Growth, Sales and Business Development
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by Baskar Sundaram | May 8, 2019 | Business Winning, Growth, leadership, Strategy
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by Baskar Sundaram | May 8, 2019 | Business Winning, Growth, Sales, Sales and Business Development
Brand Equity is a set of assets and liabilities linked to a brand’s name and symbol that adds to the value provided by the product or service to the firm and its consumers. Brand equity comprises four major dimensions 1. Brand Awareness • An anchor to...
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