APMP Foundation Certification
Get APMP-Foundation Level Certified
500+ bid and proposal professionals from 31 countries successfully attained their APMP certifications. Through combination of live training, recorded lectures, study guides, pass cards, mentoring and community support we have assisted ALL our colleagues to successfully pass APMP Foundation, Practitioner and Capture Practitioner certifications. Let’s start stacking the odds in your favour.
£195
Key Points
- 3 hours of Live Workshop covering key examinable areas
- 15+ hours of Online Study Course with 31 Video lessons, 300+ page Study Guide, Chapter Pass Cards and Chapter Quiz
- 5+ hours of Revision Programme with 220 sample practice Qs and mock certification exam
Are you a bid proposal professional who is seeking to elevate your career to that next level but don’t know how to make your resume stand out?
Are you freelance bid consultant looking to increase your credibility to make strong impact with your client’s bids and proposals?
Then the APMP Certification is the missing link in your career growth. APMP Certification provides the critical knowledge that challenges your bid-winning performance, providing deep knowledge and tools to help you win more bids, more business.
Finally, You Have an Affordable yet Comprehensive Online Study Course by APMP Approved Training Provider ……
The Baachu APMP Foundation Certification innovative course content, tools and strategies will dramatically change your thinking and approach to learning the key concepts examined in the APMP CF syllabus.
Firstly, you will have lifetime access to the learning portal, so you can revisit the content anytime even after your certification. We have made it even easier for you by chunking the modules into bite size videos, providing downloadable materials and listing action steps so that you dont get overwhelmed!
We will be doing a lot of things differently in the training programme. We generally believe, learning need not be that hard and serious all the time. It can and should include a lot of fun too!
We have gamified the entire course. For each action you take, in this programme you will be rewarded with points and those points will be used for all sorts of fun stuff…. Remember, we will be doing everything together in the programme.

About Your Instructor
Baskar Sundaram is the Founder/Director of Baachu Scribble, a premier online community for Bid & Proposal professionals. Baskar has trained over 200 people globally and has led 40+ bids securing £5bn in new business across UK, Europe and Asia. He published Bid Buddy, a self-improvement journal for bidding professionals and Proposal Specialist Guide, Pathway to APMP Foundation certification both books available in Amazon. Baskar was recognised in the 2017 APMP 40 under 40 Future Leader award and has won multiple Entrepreneur of the Year awards.
WOW2K - SUPPORTING APMP’S MEMBERSHIP GROWTH

Sign up for our APMP Foundation certification training, and we’ll enter you into our monthly draw, where we’ll pick one random entry each calendar month to WIN free APMP Foundation certification training (refund your training fee), a $170 value, and one random entry each calendar month to WIN an APMP Foundation certification examination fee from SMA, a $400 value! You must have joined APMP after 21 September 2020 to be eligible.
Earn the APMP Foundation level certification today!
£195
Key Points
- 3 hours of Live Workshop covering key examinable areas
- 15+ hours of Online Foundation Training Course with 31 Video lessons, 300+ page Study Guide, Chapter Pass Cards and Chapter Quiz
- 5+ hours of Revision Programme with 220 sample practice Qs and mock certification exam
APMP Foundation Key Syllabus Areas
Baachu Scribble’s APMP Foundation Online Certification Course equips you with everything needed to succeed in the CF exam. The course covers all the 31 modules examined in the certification and treats each module elaborately.
Module 1
UNDERSTAND BUSINESS DEVELOPMENT
- Lesson 1 – Introduction to the Business Development Lifecycle
Module 2
FOCUS ON CUSTOMER
- Lesson 1 : Compliance & Responsiveness
Lesson 2 : Customer Analysis and Competitive Intelligence
Lesson 3 : Executive Summaries
Lesson 4 : Strategy and Win Themes
Lesson 5 : Value Propositions
Lesson 6 : Proposal Theme Statements
Lesson 7 : Features, Benefits, and Discriminators
Lesson 8 : Proof Points
Lesson 9 : Persuasion
Lesson 10 : Price:to:win
Lesson 11 : Teaming
Module 3
CREATE DELIVERABLES
- Lesson 1 : Compliance Matrix
Lesson 2 : Proposal Organization
Lesson 3 : Persuasive Writing
Lesson 4 : Writing Clearly
Lesson 5 : Headings
Lesson 6 : Graphics and Action Captions
Lesson 7 : Page and Document Design
Lesson 8 : Cost and Pricing Data
Lesson 9 : Proactive Proposals
Module 4
MANAGE PROCESSES
- Lesson 1 : End:to:End Process
Lesson 2 : Gate Decisions
Lesson 3 : Kickoff Meeting Management
Lesson 4 : Daily Team Management
Lesson 5 : Review Management
Lesson 6 : Production Management
Lesson 7 : Virtual Team Management
Lesson 8 : Lessons Learned Analysis and Management
Module 5
USE TOOLS AND SYSTEMS
- Lesson 1 : Opportunity Plans
Lesson 2 : Content Plans
Lesson 3 : Knowledge Management
Lesson 4 : Scheduling
Module 6
Copywriting Secrets from the Masters
- Lesson 1: From the Instructor
- Lesson 2: Copywriting and the Value Journey
- Lesson 3: What is Copywriting
- Lesson 4: 3 Fundamental Rules of Selling
- Lesson 5: Defining the Prospect
- Lesson 6: Connecting with the Prospect
- Lesson 7: The Big Idea, The Power of One
- Lesson 8: Research Overview
- Lesson 9: Secret Simple Formula for a Successful Sales Letter
- Lesson 10: Recap: Everything You Already Know!
APMP Foundation Certification Training
What You’ll Get:
When you enroll today, you’ll receive instant access to:
The APMP Foundation Course
- 5 Core Modules
- 31 Video Lessons
- 3 Mock Quizzes
- 5 hours of live workshops
- 1 Certification Exam
- 4 Mock Tests
- 350+ Pages Study Guide (e-book)
- Over 220+ Questions to Practice
- Completely modeled on actual APMP Foundation exam questions
- Covers all key concepts of the examination
Plus, upon successful completing of the course and all exams you will also receive:
A digital, printable course completion certificate suitable for framing
Status and recognition as Baachu Certified APMP Foundation Proposal Specialist
Course Details:
- Tuition:£195 (multiple currencies accepted)
- Location: Anywhere in the world
- Level: Beginner/Intermediate
- Setting: Online/Virtual
- Course Length: 20 Hours
- Expected Completion Time: 2-4 weeks

£195
The Certification Exam….
After completing all lessons, you will have the option to take 3 mock tests. Once confident, you will then have to take Baachu APMP Certification exam. This is a one hour online exam consisting of 50 questions. There is no negative grading. A pass percentage of 80% is required to get certified. Once done, you will be awarded a ‘Course Completion’ certificate!
Looking to book APMP Foundation Exam ?
To register for APMP Foundation exam Click Here
Choose APMP Foundation (2015) from the menu, if you are APMP member, add your membership number – your exam fee will be £250, if you are not a member your exam fee will be £400.
*(you dont need to become APMP member to register for our course, most colleagues complete the training then once they finish the course they join APMP as a member and book the exam through APMP)
Why IT professionals should be interested in APMP certification?
Credits – Ashraf
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Frequently Asked Questions
For the individual
- Demonstrates you are serious about your career and profession
- Improves your own business development capabilities
- Provides an independent validation of your knowledge, skills, and leadership abilities
- Enhances how others in the organization see you and how you see yourself
- Defines and validates your role as a professional contributor
For the organization
- Establishes an internationally recognized framework for skills development and career advancement
- Improves business development capabilities
- Creates a focus on best practices for business acquisition teams
For the profession
- Demonstrates that bid and proposal management has an important role with worldwide professional recognition and is not an ad hoc function that just anyone can do
- Establishes recognized standards for our profession
No, We are APMP Approved ATO, so we conduct training towards APMP certifications. You will need to book exam through APMP.
You will need to book exam through APMP. To register for APMP Foundation exam – Click Here
Choose APMP Foundation (2015) from the menu, if you are APMP member, add your membership number – your exam fee will be £250, if you are not a member your exam fee will be £400.
No, We are APMP Approved ATO, so we conduct training towards APMP certifications. You will need to book exam through APMP. To register for APMP Foundation exam – Click Here
Choose APMP Foundation (2015) from the menu, if you are APMP member, add your membership number – your exam fee will be £250, if you are not a member your exam fee will be £400.
APMP offers the world’s first Professional Certification Program for those working in a bid and proposal environment. When you pursue APMP Certification, you:
- Demonstrate a personal commitment to your career and profession
- Gain the respect and credibility of your peers, clients, and organization’s leaders
- Improve both your own and your organization’s business development capabilities
- Bring a focus on best practices to your team
The official APMP Foundation study guide is the APMP Proposal Guide. It is available in the APMP store (www.apmp.org) Baachu 350+ Comprehensive APMP Guide can be downloaded here (https://learn.baachuscribble.com/product/apmp-study-guide/)
Candidates for Foundation must:
- Have at least 1 year of experience in a bid and proposals environment; this experience does not have to be continuous (that is, it does not need to be 1 straight year without interruption for other job tasks)
- Submit a reference that can verify 1 year of experience in a bid and proposals environment
- Pass a 1-hour open-book multiple-choice exam that demonstrates knowledge and understanding of best practices
- Candidates do not have to be a member of APMP to take the exam, but the cost for non-member candidates is increased by the cost of membership.
We strongly recommend you to book the APMP Foundation level exam within 2 weeks of completing the course. This ensures that the knowledge you have gained will be fresh in your memory and you will be able to pass the exam with confidence. You can book the exam here (http://www.apmg-exams.com)
Baachu is APMP’s only authorized online training partner. Baachu’s 4 week online training course helps you prepare for the Foundation level Certification exam. Register for the course at Register for APMP
We strongly recommend you to book the APMP Foundation level exam within 2 weeks of completing the course. This ensures that the knowledge you have gained will be fresh in your memory and you will be able to pass the exam with confidence. click here to book the exam
You can take a Practice Exam at the APMP site. This seven-question online test exam shows you the format and context of the questions. However, since it is only seven questions it may not be a true test of one’s ability to pass the real exam.
At the end of the Baachu APMP study course, you will have 3 mock tests to practice before you take the final certification exam. These questions test every core concept of the course and helps you to clear the final exam with ease. You can practise 100 more Qs when you register for Baachu Revision programme (https://learn.baachuscribble.com/product/apmp-foundation-practice-and-revision/)
Visit Membership Home to register as an APMP member
The following table provides an overview of each of the Foundation Certification.
Level | Industry Position | Career Position |
Foundation | Foundation is the beginning point for a member’s professional growth. | Junior-level proposal professionals with 1 to 3 years’ experience or more experienced professional just beginning their Certification journey. |
Requirements | Foundation Certification |
Required experience | 1 Year |
Assessment tests | Basic knowledge of best practice |
Type of assessment | Multiple-choice examination |
Verification with self-selected reference | Yes |
The cost for the Foundation Level exam is $400 USD. This does not include payment for Certification training offered by APMP-Approved Training Organizations (ATOs). Training to prepare for the Foundation Level exam from an ATO can cost anywhere from $195 USD (for self-paced learning) to $500 USD (for face-toface training), per person, depending on the ATO and the media used in training. The APMP Proposal Guide is available in the APMP Store for $59 USD plus shipping.
Certification Level | US Dollar | Pound | Sterling Euro |
Foundation for APMP members | US $400.00 | £250.00 | €300.00 |
The good news is that Baachu offers you the 4 week training at just $299! (This excludes the APMP exam fees). Register now at Register for APMP
The following table shows what the APMP Foundation Certification designation means and how you should represent it.
Designations | Member Designations | Fellow Designation |
Foundation | CF APMP (Certified Member) | CF APMP Fellow (Certified Fellow) |
The course fee is
£195
(Includes 200+ sample practice Qs)
Yes, you make retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) and all the module quizzes prior to attempting the final exam again.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a Baachu Proposal Specialist badge, you better believe you’re going to have to earn it.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn’t expect to be able to pass the test just because you have taken other courses in the past. This training is different, and the exams will reflect those differences.
At this time no scholarships are available. Fortunately we have priced our classes so that they are affordable to all, especially compared to similar certification classes.
You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
Yes we do. Please fill the form and our training specialist will get in touch to discuss details.
NO, candidates need to do the exam registration themselves
There is no time restriction, candidates have life time access to scribble apmp foundation course portal. Normally students take between 2 weeks – 6 weeks to complete the course.
Yes we do, you can find the details here – https://baachuscribble.com/
Not ready for the APMP Certification yet?

Why not try Baachu’s Proposal Specialist Certification which is a step in the right direction?
Earn the APMP Foundation level certification today!
£195
- 3 hours of Live Workshop covering key examinable areas
- 15+ hours of Online Practitioner Course with 31 Video lessons, 300+ page Study Guide, Chapter Pass Cards and Chapter Quiz
- 5+ hours of Revision Programme with 220 sample practice Qs and mock certification exam