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What are executive summaries and how to craft them?

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Baskar Sundaram

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Executive summaries can be the deciding factor in whether or not a customer chooses your proposal over a competitor’s. That’s why it’s so important to make sure that your executive summary is well-written and persuasive.

If you’re looking to write an executive summary that really packs a punch, you’ve come to the right place.  We will discuss everything you need to know about creating an executive summary that will help you in getting the results you want. We will discuss organization, key questions to focus on, making a good impression, responsiveness and compliance, and more. By following these tips, you’ll be able to create an executive summary that is customer-focused and truly shines.

Customer Focused

An executive summary is the most critical document which is generally seen as a standalone section at the front of a proposal. It should be noted that the summary needs to be entirely customer-focused.

Key Questions

One way to do this is by organizing the executive summary around the answers to certain key questions. For example, what problem does your product or service solve? How is your proposal unique? What are the benefits of working with you? By focusing on these key questions, you can ensure that your executive summary is client-focused.

Benefits and Selling Points

In addition to being focused on the customer, it’s also important to make a positive impression using unique selling points. This is your chance to really sell your proposal and make it stand out from the rest. Be sure to focus on what makes you unique and highlight any awards, positive reviews, or impressive statistics. This is your chance to shine, so make it count!


Of course, responsiveness and compliance should also be clearly indicated in the executive summary. Your potential client will want to know that you’re responsive to their needs and that you’re compliant with all relevant regulations and requirements. Be sure to list any relevant certifications or licenses, as well as your commitment to responsiveness. This will show that you’re a professional who is serious about getting the job done right.


Finally, mirroring the executive summary themes in the proposal cover, title, and cover letter will make sure that the message and visuals are consistent and compelling. This is your chance to really drive home the points you made in your executive summary and leave a lasting impression. Use strong language and powerful visuals to make an impact. Avoid the use of jargon and the conveyance of unnecessary information.

The executive summary should be made as specific as possible with the customer in mind. By following our tips, you’ll be able to create a winning proposal in no time.

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