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What are the effects of graphics and action captions on a proposal?

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Baskar Sundaram

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When it comes to proposals, graphics and action captions can be extremely helpful in getting your point across. However, if they are not used correctly, they can have the opposite effect and actually damage your proposal. Here we will discuss the best ways to use graphics and action captions in order to create a powerful and effective proposal.

Importance Graphics

Graphics are often used in proposals to help break up large chunks of text and make the overall document more visually appealing. However, if not used correctly, graphics can actually make your proposal harder to read and understand. Make sure that any graphics you include are relevant to the content of your proposal and add value for the reader. Additionally, be sure to use high-quality graphics that are easy to read and understand.

Decide the Caption then Design

The right use of graphics and words can make a huge difference in how proposals are received. This is possible only if you know when, where, or why to use them appropriately. It’s important to think about what your graphics are going to say before you draw them because then they will have more meaning.

Strike a Balance

Graphics should be used to highlight key points and action captions should be used sparingly to avoid overwhelming the reader. Have a balance between how you use both. The design choices you make will also impact the overall message you are trying to tell.


Validation is an important step in the design process that ensures your graphics will not only look great but also work well with what you’re trying to say. There are two different types of validation; one for content and another involving visuals alone, which each has its own set of standards which they must meet before being approved.

This requires checking whether all texturing elements (such as images) within any given graphic idea can still communicate effectively without becoming too distracting from its intended message while still maintaining visual appeal overall.


Carefully choose the right file format for your proposal and avoid copyright issues. Make sure you are aware of all formats so that when it comes time to submit, there are no surprises. Consistency is also key if you have taken images from various sources.

The right use of design in your proposal will elevate the idea you are presenting. Avoid filling your proposal with too many designs and details. Your graphics should compliment and enhance your message, not be used as a substitute.

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