What is Baachu Pledge 2020. My personal message on the WHY?
The purpose of Baachu Pledge is to inspire our friends to live more sustainable lives.
So why do I do the pledge now? Because we all need to start doing something about climate change. So, I set out to create a fun, social, and “viral” way to encourage people to take up low-carbon habits. However, for behaviour change to have a meaningful impact, it needs to be so widespread and ubiquitous that all the small actions really do add up to make a big difference. That’s what we’re trying to do at Baachu Pledge 2020.
People’s individual actions are still important because they’re not just about climate change: they also affect personal health, wellbeing, and community. Quite understandably, people are far more driven by the motivation to improve their own health than the planet’s health.
By showing people that many of these actions has a simple beginning and combining this with a positive community, we ask our friends to give a go, we might just reach that tipping point to meaningful scale. The most important thing people can do is just to take small, simple actions.
I want to make a real difference and impact by raising people’s awareness in changing the things they do every day
Every time a friend carried out a “Baachu” pledge, we will honour them with our “Baachu Pledge Bell” in our social platforms.
Quoting Thirukural, a Classic Tamil language text