Tony Birch is Chairman of Shipley Limited. An industry veteran with 40+ years’ experience who has trained over 10,000 people, helped win over $30bn in new business. Elected a APMP Fellow in 2006, Tony served on the main board of the APMP for 4 years; during that time he oversaw the development and launch of the APMP’s Certification Program. As one of the founders of APMP UK, Tony’s mission is to ensure that the role of a bid or proposal manager is recognised throughout the world as a profession – and not just a job.