Newbie’s Guide on How to Outbid your Competitors

Baskar Sundaram
Baskar Sundaram

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Successful bids take effort to create. And if you have never written one before, it could seem like a daunting task. But grasping a few crucial principles in mind will put you in the strongest position when you have to write one for the first time.

So here are five things to remember when writing a bid

1. A bid is not an info packet. It is a persuasion tool.

If you start the bid-writing process from a wrong perspective, chances are high that your proposal will not do its job. The goal of a bid is to persuade someone to choose your company. Therefore, you must think of this process as an exercise in persuasive writing, not in providing an encyclopedic description of what your company is capable of.

By simply supplying your potential client with an exhaustive treatise on why your company is wonderful, will not take any step towards persuasion. If you do not show the relevance of these facets to your potential customer, you have failed from the start.

2. A bid should be personalized for the client.

Before start writing your proposal, do a little homework. Look at the buyer’s history. This may include company details, product reviews, and previously posted jobs, feedbacks from previous providers, the amount paid for previous services similar to the type you are applying for, etc. This will help you in knowing about the buyer in a better way.

The more you can make your bid to the client’s way of thinking about the project, the more likely it will be that they will see your proposal as offering the right solution for them. Which brings us to the next point.

3. A bid should show that you perfectly understand the job.

Think of your bid as a customized solution to the client’s unique problem. Bids that win are those which show clearly that you understand the job. It may seem clear that your understanding of the project is essential to your providing a solution. However, know that your bid is a sales tool. Therefore, you are taking the reader through a sales thought process. This process involves leading the client from step one up to the conclusion that only your company can do the job. An essential part of that sales thought process is confirming that you understand the job as the client understands it.

4. A bid should show how you are better than your competitors

If your bid is not showing the client how your company will add value, then it is not a good bid. Since every one of your competitors must also have tried to present themselves in a suitable and perhaps even acceptable manner, to make yourself stand apart you will have to go a step ahead of it. Make an offer of something a bit more useful, let us say additional service. This makes will your buyer at least think of you as a solid candidate before he makes up his mind.

5. The devil is in the detail

Do not forget logistics. Present a timetable for delivery and explain how and where everything will happen. Also, Include a timeline for development, so the client will feel informed at every stage of the plan.                                    Give proof for every task or project you have executed. You should always display relevant work for the buyer’s perusal. If you have done several projects on other similar projects, then choose to present those you consider are the best ones.

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