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Baskar Sundaram
Baskar Sundaram

Marketing Your Innovation

Globalization and technological advancement have drastically affected the market. Most products have a short shelf life and consumers keep demanding more and more products. News products are constantly introduced into the market, but very few stick on for the long run. Therefore, innovation is key for the survival of any business.
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Baskar Sundaram
Baskar Sundaram

Business Writing Tips

Writing emails, contracts or proposals are a significant part of the daily business. Poor writing can have negative effects. It can ruin relationships and increase the chance of rejection or losing contracts. Improving your writing skills can vastly improve your business. It can save time, build trust and even help you communicate your message with greater impact. Given below are some tips on how you can improve your business writing skills.
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Baskar Sundaram
Baskar Sundaram

The Power Of Employee Endorsements

Employees sometimes endorse the company even without a system in place, but a systematic approach can bring about better results. Even if you have a big marketing strategy in place, employee advocacy can bring in better results. Here are some of the benefits of employee endorsement.
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Baskar Sundaram
Baskar Sundaram

The Decree Of Official Emails

Since it is really easy to type and send an email, it can be easily misused. Companies and businesses must place a strict set of rules regarding email usage. These rules must be followed by both employers and employees. Such rules are meant to safeguard the privacy of the person and company involved. Here are some guidelines on writing emails.
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Baskar Sundaram
Baskar Sundaram

Customer Service Strategy

To be successful, a customer service strategy demands to be performed in every area of the organization. It cannot only be a part of the customer-facing teams. Instead, customer service strategy needs to come from the top to bottom and align with the overall vision, and values of an organization. Here are some ways to improve your customer service strategy.
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