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Baskar Sundaram
Baskar Sundaram

Prospecting in Sales

The sales process outlines the steps to find potential customers, close the sale, and retain clients for repeat business and referrals in the future. The sales process includes the stages of prospecting, preparation, approach, presentation, handling objections, closing and follow up.
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Baskar Sundaram
Baskar Sundaram

Reasons Why Companies Lose Winnable Contracts

Companies losing proposals is a common phenomenon but the doom lies in placing the blame on traditional reasons without a proper analysis to understand where you got it wrong.  Unsustainable customer approach, flawed price structures, and incompetent personnel are the common cans to put your blames on.  
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Baskar Sundaram
Baskar Sundaram

Value Proposition

Value Proposition is a statement that specifically addresses how aspects of an offer positively affect a customer’s business. It should provide customer-specific statements that are quantifiable and describe tangible and intangible value. It offers clients something they want and gives them a good reason to choose you over your competitors.
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Baskar Sundaram
Baskar Sundaram

Mistakes To Avoid In The Proposal Development Process

Small businesses take additional efforts to increase their chances of bagging the bidding proposals for government contracts. But amongst the battle to align things perfectly,  minute details of prime importance often go unnoticed at the expense of losing the proposals. Here are some tips to revise before you start preparing for your bidding proposal.
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Baskar Sundaram
Baskar Sundaram

Developing A Win Stratagy

A winning strategy is an overall plan for winning the contract. It is something that should be declared as a part of the pursuit decision. Tactics like win themes are applied which resonate with the client.
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Baskar Sundaram
Baskar Sundaram

Creating Sales Presentations

A Sales presentation is a sales tool, usually a talk, involving the use of demonstrative material like PowerPoint slides, props, sketches, etc., intended to get the prospect to commit to purchasing a product/service.
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