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Why Your Branding is Killing Your Sales?

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Baskar Sundaram

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Before reaching out to the customers, brand your offers properly. Branding is a key feature that helps to secure the trust of the people. Trust is an important factor that drives customers to buy things. People tend to buy products from the brands that they know and believe in.

The criteria for being trustworthy

A trusted brand is the one which is everywhere and can be found in every nook and corner. The hoardings of the brand will be there in every possible location and the people are always reminded of the brand through advertisements on television and other media. The advertisements should have catchy tag lines so that they get instilled in the minds of the people. Every time they see a hoarding or listen to the advertisements or tag lines, they become more familiarised with the product. That is how a brand is established.

The Proactive Approach

Once the brand is established, the marketing agencies take over the charge of introducing the products to the market. As a result, the customers go to the market and search for these products. Here, the mission of gaining the trust of the people is accomplished. Now, the seller does not go to the buyer, instead, the movement takes place in the opposite direction, i.e., from the buyer to the seller. This is called Proactive Approach.

For those who cannot afford to hire marketing agencies, the best option is to do self-branding using social media platforms. Branding is extremely necessary in order to reverse the direction of movement from the seller to the buyer. Unlike the traditional concept of the seller going to the buyer and selling goods, here, the buyer comes to the seller in search of goods. Thus, branding is the key that urges the customers to buy the products.

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