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Competitive Intelligence

What are the Key Terms that Every Successful Copy Includes?

Gathering competitive intelligence depends on communication. As competitive intelligence professionals, you communicate daily. You need to communicate your research results with managers, executives and other competitive intelligence professionals. You also communicate the importance of competitive intelligence in reports to the management. Every individual has their own communication style. Each style is unique and can be …

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How to connect strategic planning with competitive intelligence?

How to connect strategic planning with competitive intelligence?

The extent and use of Competitive Intelligence should be evaluated based on current needs within your organization/industry. Competitive Intelligence staff should be able to identify market issues and changes and provide guidance on what type of Competitive Intelligence activities are important at that time. Start with a Plan It is important that all Competitive Intelligence …

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Does social listening help in gathering competitive intelligence?

Does social listening help in gathering competitive intelligence?

According to Forbes, 90% of businesses report that their industry has become more competitive in the last three years and there has been an increase in competition by 16%. In addition to this, social media has become a large player in social commerce. Nearly 400,000 social posts are published per minute on social platforms such …

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