A winning strategy is an overall plan for winning the contract. It is something that should be declared as a part of the pursuit decision. Tactics like win themes are applied which resonate with the client.
Sales and Business Development
Proposal theme statements are section-, topic-, or paragraph-level elements that appear in a consistent place and style throughout your bid. The best theme statements tie benefits to features and address customer issues. The Proposal Themes are Important because well-written themes provide clear and convincing reasons for capturing the attention of evaluators.
Globalization and technological advancement have drastically affected the market. Most products have a short shelf life and consumers keep demanding more and more products. News products are constantly introduced into the market, but very few stick on for the long run. Therefore, innovation is key for the survival of any business.
It is important to think from the customers’ perspective. You can then identify what appeals to your clients and adapt your brand, products and services to suit their needs. Customer behaviour has been studied by men through the ages. Given below is a simplified process of understanding how customers make their decisions.
Following a set playbook might make it even harder to get sales, find new clients or hit targets. With the changing environment businesses need to be dynamic to keep up with the demands of the target audience. Given below are some tips on how you can effectively sell your product or service repeatedly.
Increasing sales revenue is a key process of developing a company successfully, but doing so is not so easy. To make matters more complicated, increasing sales does not always lead to an increment in revenue. This makes even the best advertising techniques fall short of serving towards the business objectives for profit and growth.
Entrepreneurs are mostly afraid to spend money or invest in their business during economic downtime or recession. It should be understood that even recession can be an ideal time to invest in your business and expand it. Such a time can offer ample opportunities for innovative and creative businessmen. Most people choose to be inactive in such …
Honesty is a fundamental aspect of a business because it establishes the tone for the sort of work culture that you want to build, provides consistency in workplace behavior, and creates loyalty and trust in customers and prospects. Managing a business that takes pride in being moral and socially responsible is a challenge, and many …