Sales and Business Development

Proposal theme statements

Proposal theme statements are section-, topic-, or paragraph-level elements that appear in a consistent place and style throughout your bid. The best theme statements tie benefits to features and address customer issues. The Proposal Themes are  Important because well-written themes provide clear and convincing reasons for capturing the attention of evaluators.

Marketing Your Innovation

Globalization and technological advancement have drastically affected the market. Most products have a short shelf life and consumers keep demanding more and more products. News products are constantly introduced into the market, but very few stick on for the long run. Therefore, innovation is key for the survival of any business.

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