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Sales and Marketing

What are the Different Types of Newsletters Used for Content Marketing?

What are the Different Types of Newsletters Used for Content Marketing?

The email market is almost dead now because of spamming too much of emails. In order to stand out from the crowd and provide something valuable to your customers and potential customers, newsletters are the cream of the crop. The best thing about newsletters is that people can access them wherever they are, whenever they …

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What are the Different Aspects of Content Marketing & Why is it Important?

Content Marketing is all about trying new ideas and taking risks without being afraid of the results. The aim of content writing should be facilitating conversions and creating new leads. A successful content turns frozen prospects into active customers. Content Marketing is basically founded upon three pillars; Awareness – Generate awareness and make your presence …

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How can You Prospect Like an Expert?

How can You Prospect Like an Expert?

The sales process outlines the steps to find potential customers, close the sale, and retain clients for repeat business and referrals in the future. The sales process includes the stages of prospecting, preparation, approach, presentation, handling objections, closing and follow up.

Why do Compaies Lose Winnable Contracts?

Why do Compaies Lose Winnable Contracts?

Companies losing proposals is a common phenomenon but the doom lies in placing the blame on traditional reasons without a proper analysis to understand where you got it wrong.  Unsustainable customer approach, flawed price structures, and incompetent personnel are the common cans to put your blames on.  

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