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Capture Planning

  What is Capture Planning? Capture planning is when you evaluate available opportunities and the business environment to implement a strategy aimed at capturing and winning these said specific opportunities. The aim is to make the customer prefer your proposal and business over others. Capture planning happens in unison with proposal planning and preparation until …

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Customer Focus

  What is Customer Focus? There are common features which make documents customer focused and there are things every business can use across industries to keep their information customer focused. Here are some ways to write in a more customer-focused way: Think From The Customer’s Perspective Think about the customer organization’s vision. You are much …

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Apmp Training Providers (APMP ATO)

APMP Foundation Level Certification is the entry level for the APMP Certification Program. All candidates begin at this level. Why should you pursue Foundation Certification?  To demonstrate your knowledge and understanding of best practices for proposal and bid management To demonstrate your commitment to your own professional development in the industry To prepare yourself for …

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Discriminators

  What are Discriminators? Discriminators are parts of your solutions which set yourself apart from competitors but also show the customer that they are important. Both conditions must be met for your proposal to be successful. Discriminators are only discriminators if they matter to the customer – if they do not, they are not termed, …

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Price-to-Win

  Price-to-Win is both a strategy for a business and the ultimate product that results from that strategy. Price-to-Win is a process where you analyse and evaluate your company’s competitors and their data to predict how they will bid. You will use this predicted bid and information about the customer’s budget to make a bid …

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