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Characteristics of a Winning Proposal

Baskar Sundaram
proposal characteristics

The key to a successful proposal starts with a thorough plan that takes into effect the resources one is able to allocate to the project. Some factors being: employee’s availability, time, and money. When all of these factors work cohesively, the next step is to cater to your targeted market.

To do this effectively one must understand how to seize the attention of the said market and exactly what the customer is looking for, any prejudices surrounding the proposal, if what other similar products are available to the customer, and how to convince the customer to listen to your proposal and seek out your services.

When actually forming the proposal there are five key spheres to keep in mind.

Sphere 1

The first being “Compliance/Responsiveness”.   This is fulfilling what is initially promised to the client and also outlining how the service provided is going to fulfill the customer’s needs in an enticing and beneficial manner.

Sphere 2

The second sphere is “Strategic and Competitive Focus”. This revolves around the tactfulness of one’s proposal and the mode in which the message is conveyed. Are statistic and factual statements used when possible? Is the service made to look superior over the competition?

Sphere 3

The third sphere is the “Quality of Writing”.  A stepwise design format should be used to keep the sections concise and easy for the customer to understand. Proper sentence structure, introductions and conclusions should be used as well.

Sphere 4

The fourth sphere is about “Visualization”.  Were illustrations and diagrams taken into account when the proposal was being formulated? The images must also be impactful whilst having relevant and interesting captions.

Sphere 5

The final sphere is “Impactful Page Design”. Pages must be balanced and easy to understand. The overall look must be sophisticated while highlighting key points.

If the aforementioned guidelines are consistently followed, one can formulate a customer-centred proposal thus increasing their business.

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