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Why colour team reviews need to be held?

Baskar Sundaram
Baskar Sundaram

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Color-coded reviews are an accepted industry practice for a disciplined, logical process to bring an RFP response to completion in winning form. The reviews represent increasing levels of maturity. Its core purpose is to help the writing team improve the quality of the proposal, and ensure a compliant product to increase the
the potential of winning.

Review Process

There are many levels to its working and at each level, the reviewers should be qualified to assess the proposal at its given stage and provide the necessary assessment and guidance to move the proposal to the next level. 

Each level of review should be evaluating the presence or absence of win themes and discriminators, compliance with the RFP requirements, and responsiveness to the customer’s needs that produced the RFP in the first place. At the end of the iterative writing and then review process for each level, the proposal response should be compliant, compelling, and complete.

Different Colour Team Review

The teams encompassing the Review include the following:

Blue Team reviews and approves final solution, strategy, and storyboards or richly annotated outlines. It ensures that the basic outline of the proposal is correct and complete and also identifies gaps in information, data, designated SMEs, discriminators, and win themes.

Pink Team reviews for compliance with RFP instructions and requirements and should determine that the proceedings and overall efforts are being properly led.

Red Team reviews for compliance, presentation of themes and discriminators, effective substantiation of all claims, continuity from one section to the next, effective “storytelling,” ghosting of competition, and wordsmithing.

Green Team is responsible to ensuring that all pricing information required by the RFP is presented in all the prescribed formats. The team will also ensure that company pricing policies are followed depending on the type of contract.

Gold Team review focuses on contractual terms of the proposal, pricing, and scheduling.

The White Team review, often called White Glove, review is a page by page mostly visual review of the document to catch any obvious errors in printing.

Tips To Keep In Mind

To make an effective colour team review there many factors one should keep in mind. The teams should be organized, understand their core roles, and help the proposal writing team to improve the quality of the product and the evaluation score.

Purpose Of Rating

Each colour team review has different purposes. 

A red rating means that the reviewer believes there are major elements of the proposal which are deficient that would result in the proposal being non-compliant and not technical acceptable. 

A yellow rating means that the proposal/section is generally compliant but not complete. 

A green rating means that the proposal is essentially compliant with minor areas requirement correction or improvement. The proposal if submitted in the condition would be competitive but at risk for selection. 

A blue rating means that the proposal is fully compliant, complete, compelling, and priced to win. Read more about colour team reviews here.

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