Looking to enhance your AI skills? Apply now through the Flexible AI Upskilling Fund Pilot!

What are discriminators?

Picture of Baskar Sundaram
Baskar Sundaram

Share this post »

What are Discriminators?

Discriminators are parts of your solutions that set you apart from competitors but also show the customer that they are important. Both conditions must be met for your proposal to be successful. Discriminators are only discriminators if they matter to the customer. Similarly, the strongest discriminators will be the ones that matter most to the customer.

Top Tips for Effective Discriminators

Understand Your Customer

You need to understand your customer, your competitors, and yourself before you outline your discriminators. Discriminators must be important to the customer, you need to understand both the customer and your business well before you outline them.

Balance Both Discriminators

You need to outline both positive and negative discriminators and position them accordingly. Include both positive and negative discriminators and balance them appropriately.

Re-evaluate Accordingly

Always re-evaluate whether or not the discriminators are still true. Business needs and the business environment is always changing – if you tie yourself to a discriminator which you rely on and it changes, you could find your proposal quickly becomes irrelevant to the consumer.

Keep Defining Your Discriminators

By continuing to define your discriminators, you will end up with much more specific, and thus successful, discriminators. If you continually work to define them and figure out why they work, they will over time become much more successful and effective insofar as the customer is concerned.

Focus On Different Aspects

Emphasize discriminators that focus the customer’s business but also on people and performance – these are key attention grabbers. They are either specific business benefits or they contain things that relate to people and performance.

Read more about discriminators here.

Why Baachu Scribble is the best  place to get certified in APMP?

Through a combination of live training, recorded lectures, study guides, pass cards, mentoring and community support we have assisted ALL our students to successfully pass APMP FoundationPractitioner and Capture Practitioner certifications. Let’s start stacking the odds in your favour.

Baachu Scribble is the world’s #1 APMP Training Program with 100% success rates at all APMP Certifications

  • Join thousands of Baachu trained APMP certified professionals worldwide
  • Pass your exam first time – 100% money back guarantee if you dont pass
  • Take the first step to a propel your career today and get access to New and refreshed APMP Certification Training Resources (20 – 45+ hours of practice and revision video lectures, study guides, pass cards, 200+ sample questions , Tutor and Community support)
  • 50+ Currencies available

Are you interested in Knowing in detail about our APMP Foundation, Practitioner and Capture Practitioner Course? then  Click the buttons below to know more details of each Certification

Based on APMP Copyrighted Material

Related Posts

Latest Posts

Join Now

Get Instant Access to Scribble Plus Resources

Join Now and Start a 14 Day FREE Trial!

Hot Topics

Ready to Embrace AI Subscribe to our AI Scoop Newsletter

Subscribe below for instant access...

Recent Post

P.S. Join 2000 of your peers. Subscribe to the Baachu Bites.

Every Friday evening we'll send you a roundup of the best content and events from Baachu. Make sure you're ready for the week! Subscribe now.

Looking For Something Specific?

Special Offer
Get A 10% Discount On APMP Certification Training
Elevate your careers with APMP Certification Training and join 1600+ Baachu Trained APMP Professionals