Hayley Watkins, CP APMP, CCMP, is a pursuit and marketing professional with a passion for fostering business growth. For more than a decade, she has helped critical infrastructure organizations in a variety of industries win more work by developing forward-thinking marketing and proposal processes and teams. Hayley is experienced throughout the sales and marketing lifecycle, including partnering with business developers to identify target markets and clients, developing marketing campaigns to promote thought leadership, leading capture planning and strategy development to win new business, and managing all aspects of proposal development. As a leader, she serves as an advocate, coach, and mentor, continuously seeking ways to elevate team abilities and promote career advancement for proposal professionals. Hayley is an active member of the Association of Proposal Management Professionals, having served on the Greater Midwest Chapter Board of Directors for the past eight years. When not working on marketing initiatives or upcoming deadlines, Hayley enjoys traveling (currently, she is working towards visiting every country in Central America), road-tripping throughout the United States, and finding excitement and adventure in each day.