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Guide to Writing a Bid Proposal

Baskar Sundaram
Baskar Sundaram
Guide to Writing a Bid Proposal

Writing a successful bid proposal takes a lot of work, especially if you have never written one before. Here are few principles to take into consideration when writing a bid proposal.

Persuade Them Don’t Bore Them

You need to think about your approach and how you want the information to be perceived. The main point of a bid is to convince the owner to pick your company. This means that it is crucial to be persuasive in the proposal, rather than listing boring information about what your company can do.

The key to persuasion is to understand your client by knowing their needs, understanding their needs, expressing to your client that you understand it, and then coming up with a solution. With these tips on persuasion, not only does it show your client how amazing your company is, but it also conveys that you care for what they want.

Customized Customer Bid Proposals

Every bid proposal should be personalized by catering to your client’s needs. It’s a big no-no to copy and paste from previous bids or using old templates. You have to do research and come up with a bid proposal that is absolutely custom made for your client.

Start off by writing your bid proposal through your client’s eyes. This would mean that you have to find out who the decision makers are and write the proposal exclusively for them. Through a lot of research and homework, work out the mindset of the decision makers and use that knowledge to your advantage. For instance, do they care more about saving money or customer service? Your bid proposal should be written in a way that speaks out to their requirements.

Know Your Job

Bids will only win if you show that you know and understand your job. You have to remember that your bid is a sales tool, meaning that you have to take your client through a sales thought process. This would require you to guide your customers from the first step all the way to the end with the conclusion that your company is capable to get the job done. Once the client understands that, the next step is to display how you will deliver an incredible solution. Do research on the client and what they want, and think about the problem to come up with the solution.

It’s All About the Money

Through a business and financial perspective, persuasion is all about adding value. In order to have an amazing bid, it is imperative to show your client that your company will add value. Clients will only choose you if they see that they can benefit from it. It means nothing to them when you say that you’re the best for the project, if you’re not adding value for them.

Examples of statements that make decision maker’s happy are, “through our research it shows that after three months there will be an increase in sales” or “by the end of the month you can anticipate a fifteen percent upturn in leads”.

Last But Not Least

Be as detailed as possible. Provide logistics by displaying timetables and describing how things will get done so that the client is informed and comfortable throughout all stages of the plan. Make sure that there are no typos and grammar problems by proofreading your proposal.

 Your bid is the first impression to your client on how you are willing to perform your job. If you are dedicated and passionate throughout your proposal, you will have no problem with winning the client.

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