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What is persuasion?

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Baskar Sundaram

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Persuasion is a powerful tool. It can be used to get people to do what you want, or it can be used to get them to see things your way. In proposal writing, persuasion is essential. You need to be able to convince your readers that your proposal is the best course of action. You also need to be able to persuade them that your solution is the right one for their problem.

In order to do this, you must understand how central and peripheral processing affect decision-making. You must also know about the six weapons of influence, and how to use them in your proposal arguments.

Central and Peripheral Processing

Central processing is the act of thinking things through. It is logical and rational. People who use central processing tend to make decisions based on facts and evidence. They are not easily swayed by emotions or persuasion techniques.

Peripheral processing, on the other hand, is more emotional. It relies on cues and signals that are not always logical or rational. People who use peripheral processing are more likely to be influenced by persuasion techniques.

 In order to persuade someone using central processing, you must provide them with facts and evidence. You must also be logical and rational in your arguments. If you can do this, you will be able to persuade them to see things your way.

To persuade someone using peripheral processing, you must appeal to their emotions. You must also use persuasion techniques that are not always logical or rational. However, if you can do this, you will be able to persuade them to do what you want.

Weapons of Influence

The six weapons of influence were first described by Robert Cialdini in his book, Influence: The Psychology of Persuasion. These weapons are; reciprocity, consistency, social proof, liking, authority, and scarcity. Each weapon can be used to persuade people in different ways.

Reciprocity

Reciprocity is the act of giving something in order to get something in return. For example, if you were to give someone a gift, they would feel obligated to return the favour. This weapon can be used in persuasion by giving your readers something that they want. If you give them something that they want, they will feel obligated to listen to your proposal.

Consistency

Consistency is the act of being consistent in your words and actions. People are more likely to believe someone who is consistent than someone who is not. This weapon can be used in persuasion by being consistent in your arguments. If you are always saying the same thing, and backing it up with evidence, your readers will be more likely to believe you.

Social Proof

Social proof is the act of following the lead of others. People are more likely to do something if they see other people doing it. This weapon can be used in persuasion by showing your readers that other people have already accepted your proposal. If you can show them that your proposal is popular, they will be more likely to accept it.

Liking

Liking is the act of being liked by others. People are more likely to do something if they like the person who is asking them to do it. This weapon can be used in persuasion by making your readers like you. You can do this by being friendly and likeable.

Authority

Authority is the act of having authority over others. People are more likely to do something if they think that the person asking them to do it is an expert. This weapon can be used in persuasion by showing your readers that you are an expert on the subject. You can do this by providing them with evidence and facts.

Scarcity

Scarcity is the act of having a limited supply of something. People are more likely to want something if they think that it is scarce. This weapon can be used in persuasion by making your readers think that your proposal is rare or unique. You can do this by showing them that there are not many people who have accepted your proposal.

These are just a few persuasion techniques that you can use in your proposal writing. Remember, persuasion is not about tricking people or making them do something against their will. It is about providing them with information and arguments that they can use to make their own decisions. Persuasion techniques should always be ethical. Never misuse principles of influence, instead use them to highlight true benefits.

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