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Scribble Talk SMA Exclusive

A sponsored series showcasing stories from SMA 

Scribble Talk SMA Exclusive - Episode 8 - John Rood

Part of 18-24 May 2020, mental health week kindness theme, I shared my kindness stories

SMA is pleased to sponsor Scribble Talk. As one of the top Apple podcasts it delivers valuable knowledge to bid and proposal professionals world-wide. It’s a great source for mentoring and career development, and each episode is so much fun! SMA has been the global leader in capture and proposal services for 38 years.

Ajay Patel, President and Chief Executive, SMA Inc 

Scribble Talk SMA Exclusive is our first ever sponsored weekly show produced by Baachu Scribble and hosted by Ashley Kayes and Baskar Sundaram.

I dedicate Scribble Talk SMA Exclusive to these veterans and to their clients.

Listen in and get to know them personally…

Scribble Talk SMA Exclusive - Episode 8 - John Rood



Baskar Sundaram

Today's Guest Is John Rood

Scribble Talk SMA Exclusive - Episode 8 - John Rood

John C. Rood John Rood has over 30 years of experience in national security positions in the U.S. Government and the private sector in international business and aerospace and defense. He served as a senior official at the Defense Department, State Department, White House/National Security Council, Central Intelligence Agency (CIA), in Congress as a staffer in the U.S. Senate, and as an executive at Lockheed Martin and Raytheon. Mr. Rood has been an Associate at SMA consulting since March 2020.

In addition to his work at SMA, Mr. Rood serves as Chairman of the Board and Security Director of Radisson Hospitality, Inc. He is also CEO of John Rood and Associates LLC where he assists clients with growth strategies and government relations in the U.S. and overseas. From January 2018 to February 2020, Mr. Rood served as Under Secretary of Defense for Policy where he led formulation and coordination of national security policy within the Department of Defense as the principal advisor to the Secretary of Defense for such matters. He managed a team of over 2,100 civilians and military service members and was responsible for building partnerships and defense cooperation with U.S. allies, including overseeing the $55B foreign military sales program and export controls. 

Mr. Rood managed implementation of strategies, including the National Defense Strategy resulting in a new focus on addressing the implications of growing competition among the world’s great powers. He oversaw development of a new cyber strategy, authorities, and approach; a space strategy for the newly-established Space Force; completion of the Missile Defense Review; Nuclear Posture Review; and a counter-terrorism strategy for the defeat of ISIS. Prior to serving as Under Secretary of Defense for Policy, Mr. Rood worked for nearly a decade in the private sector. From March 2016 to January 2018, he was Senior Vice President of Lockheed Martin International where he was a corporate officer and direct report to the Chairman and CEO charged with leading business growth and industrial partnerships in more than 70 countries. He also served as Vice President for Corporate Domestic Business Development at Lockheed Martin. Prior to joining Lockheed Martin, Mr. Rood was Vice President for U.S. Business Development at Raytheon from 2009 to 2014, where he managed teams in Washington, DC and 28 field offices responsible for growing the business, preparing market assessments, and managing customer relationships.

From 2007 to 2009, Mr. Rood served at the State Department as Acting Under Secretary for Arms Control and International Security. He was responsible for policy on countering the proliferation of weapons of mass destruction and missiles, arms control, nuclear weapons, security cooperation with other nations, and export controls. He also served as Assistant Secretary of State for International Security and Nonproliferation. In two tours at the White House/National Security Council from 2005 to 2006 and 2001 to 2003, he served under President George W. Bush as Special Assistant to the President and Senior Director for Counterproliferation Strategy, and Director for Proliferation Strategy, Counterproliferation, and Homeland Defense. 

From 2003 to 2005, Rood served as Deputy Assistant Secretary of Defense for Forces Policy, where he was responsible for the development and oversight of policy and programs related to U.S. nuclear and conventional strategic forces, missile defenses, and space systems. Earlier in his career, Mr. Rood worked as Senior Policy Advisor to Senator Jon Kyl of Arizona and as a Fellow for Senator Thad Cochran of Mississippi on the Senate Governmental Affairs Subcommittee on International Security. From 1988 to 1999, Rood served in a variety of positions as an analyst at the CIA, including following missile programs in foreign countries. 

Mr. Rood holds a Bachelor of Science in Economics from Arizona State University.

In this episode we will discuss John’s 

    • Early Life and Education 
    • Defense Department, State Department, White House/National Security Council, Central Intelligence Agency (CIA) career
    • Business Development Roles at Lockheed Martin and Raytheon
    • SMA associate and projects  
    • People influential in his life and career 
    • Advice to bid and proposal professionals 
    • Few fun Qs…. 

      Get to know the human side of SMA Inc expert, John C. Rood

Recommended Links 

Since 1982, SMA has been the global leader helping companies be more competitive from market entry, to winning business, to profitable operations. Clients hire us for the expertise and experience of our world-class talent, and the operational strength and insights we bring from 38 years of corporate experience across many industry segments and markets.

SMA’s Talent On Demand (TOD®) digitally enables the professional services activity chain from talent sourcing and project resourcing to delivery. TOD® enables you to capture relevant information to describe the capabilities and past performance of your talent, and ensure they have the right professional characteristics for each required role. For each project, TOD® ensures you:

  • Find the right talent for the effort
  • Optimize your workforce
  • Get the right capabilities
  • Rapidly meet your project need
Scribble Talk SMA Exclusive - Episode 8 - John Rood


SMA  provide a range of free, online assessments for you to assess your internal capabilities against best practices:

Scribble Talk SMA Exclusive - Episode 8 - John Rood

CA/PTW Assessment: Start the Journey to Improve Your Internal Processes

Assess your implementation and execution of Competitive Assessment/Price-to-Win (CA/PTW) on proposal efforts. The assessment looks for objective evidence that your CA/PTW implementation and execution aligns with industry best practices.

Scribble Talk SMA Exclusive - Episode 8 - John Rood

Proposal Assessment: Are You Ready for Your Next Review?

Did you use best practices promoted by the Association of Proposal Management Professionals (APMP) to develop your current proposal? Take our free Proposal Assessment to find out before that next review!

Scribble Talk SMA Exclusive - Episode 8 - John Rood

EVMS Assessment: How Does Your Implementation Score Against Best Practices?

How do your Earned Value Management System (EVMS) implementation and practice score against EIA-748? Take our free online EVMS Assessment and find out!


A good strategy process produces distinctive, robust, actionable decisions on the most important issues.

Leave a comment, Subscribe and leave a review in Apple Podcast or Spotify, send an email of proof to baskar@baachu.com to be entered in a chance of winning Baachu Scribble suit of courses and certifications. 

Thank you for listening

Scribble Talk SMA Exclusive - Episode 8 - John Rood
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