Brenda Crist has 25 years of experience providing capture, proposal, and program management support for information technology companies serving the Federal market. She is currently the Vice President at the Lohfeld Consulting Group. She holds a Master’s Degree in Public Administration from American University. She is certified at the Professional Level from the Association of Proposal Management Proposals and has delivered APMP certification training to hundreds of students since 2011. She is a Fellow of the Association of Proposal Management Professionals (APMP) and former Chapter Chairperson of the Year. 

Short Description  Regarding The Topic: 

The clarity, brevity, and strength of the words you use to describe your solution can increase or decrease your proposal’s score. Therefore, this presentation identifies nearly 300 words and phrases you can use to improve your proposal’s compliance and understanding and draw attention to your proposal’s benefits. In addition, the presentation identifies how words can enhance the score of your resumes and past performance, ghost your competition, and even kill your proposal.