Richard is a Director at BrightCarbon, the specialist presentation and eLearning agency. He has helped to write and create thousands of presentations, and coached hundreds of teams to present more effectively using visuals, diagrams, and animated sequences that explain and reinforce the key points.

Focal points: 

• Successful pitches need to convey the key reasons why a prospect will benefit from working with you, and how that’s better than the alternatives. How do you create a persuasive story to frame your offering in the best light?
• Visuals are a great way of helping people understand your story easily, from bold key messages to elegant representations of complex concepts. What are some of the techniques you can use to achieve this? 
   
• Providing a clear structure to the story so that your audience understand where they are in the flow and how it all works together is vital, especially with large bid teams, each with their own section to listen to. Hear how you can structure and compartmentalize a pitch to make it both easy to follow and reinforce your key value messages.