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What are some popular strategy and win themes?

Baskar Sundaram
Baskar Sundaram

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In order to win any bid, you need a well-thought-out proposal strategy. This means having a clear understanding of what your win themes are and how you will execute on them. We will discuss how you can develop successful proposal strategies and win themes below.

 When it comes to developing proposal strategies and win themes, there are a few key things you need to keep in mind.

Start Early

First, you need to develop these strategies and themes early on. This will give you a better chance of success later down the line. Start by brainstorming the best ways to position yourself. Use tools like Bidder Comparison Matrix and SWOT analysis so you can determine specific actions that will improve your chances for success in a bid, document those steps with strategy statement templates, and choose one word or two which summarizes your opportunity strategy.

Opportunity Strategy

Second, you need to identify the best opportunity strategy. This is the one strategy that you think will really help you win the bid.  The best strategy will be the one that if revealed, would damage or eliminate any chance of winning. This means identifying a strategy that would set you apart from others. Once identified, refine it as intelligence improves so there’s no room for stagnation – keep evolving or risk falling behind competitors.

Feedback and Review

Third, you need to use feedback from opportunity plan review and competitor review to focus your strategies and win themes. Use the feedback to help focus on what areas you need improvement in.

Proposal Strategies

Fourth, you need to build strategies for anticipated response requirements. Find ways to make your proposal stand out. Use feedback from reviews, identify potential theme statements and come up with an original strategy. Competitive analysis also falls within these parameters.

Proposal Cover

Fifth, you should design a cover page that reflects your overall offer and gives an idea of what the theme is. Use the power of design to represent your concepts visually and kick-start your executive summary mockup. Designing these visuals will help you sharpen the message and also help in transitioning from opportunity plans into a more formalized offer.

Final Transition

Finally, you need to monitor the transition of strategy and win themes to proposal content. Carefully map out the entire process, including transitioning strategies and win themes all of the way through. Pricing strategy is also key at this point to understand where you stand.

Keep these tips in mind and you’ll be well on your way to developing successful proposal strategies and win themes!

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