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Taking your business forward

Baskar Sundaram
The way forward for your business to reach excellence would be definitely to employ a well-planned strategic management process. To begin with, evaluate your company’s vision and long-term goals. Assess the company’s strengths and weaknesses & conduct a detailed market study and competitor analysis. With these inputs, draft a clear-cut strategy that will pave a well-defined path to steer your company growth towards excellence. Implementing this plan in real-time could be quite a challenge. Whether you are in the managerial board, starting off as an entrepreneur or already are a business owner,  these some simple tips will help you take your business to the next level:

Have a clear vision

Your strategic growth plan should include a well thought-out clear vision. It must serve as a compelling catalyst for the team and inspire them to work towards the goal passionately. It must have clear targets to measure progress and a finish line, so the organization can know when it has achieved the goal.

Make sure to convey the Big Picture

Make sure everyone is on the same page. You will not achieve your goals if your team cannot picture where they are going. Make sure that the company and it’s stakeholders get the big picture. This ensures progressive growth in the set direction.

Build the right team

Invest time in the hiring process to select the right candidate. But never hesitate to fire the wrong candidate. One wrong team member wastes the entire team’s time and effort spent on training the candidate and fixing their mess. So never be in a rush to fill a vacant spot.

Keep the team motivated

Any team will be motivated to work if they face interesting challenges along the way. Keep the journey fun and exciting. Set interim targets, encourage healthy competition and offer perks and monetary benefits to keep the team motivated. Invest in team building.

Never compensate integrity

No matter how many challenges or hurdles you face along the way, never compensate the integrity of your company. Don’t ever let greed get in the way. Once you lose your reputation, you can never earn it back. In the end, nothing is worth it.

Have a unique selling point

Strive to be different from your competitors. Build a unique strategy that will stand out. Maintain a personal relationship with your customers and encourage real feedback.

Lead by example

Employees are what make a firm reputable. Inspire your employees to be the best, motivate them, and help them grow. Make sure to provide continuing education too. It is vital for your team members to strengthen skills and gain industry knowledge. Make sure that they are given the right tools and resources to do their job efficiently.

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