Creating a winning value proposition for your proposal can be the difference between landing the client and losing them to a competitor. Your value proposition should highlight how your company can provide tangible and intangible value that exceeds what other companies offer. It should also focus on customer benefits rather than features, and use effective price-to-win methods to make it irresistible to clients. We will be discussing how to create winning value propositions for your proposal below.
Customer Comes First
When creating value propositions for your proposal, it is important to sell the value based on client benefits. This means that you should focus on how your company can help the client, rather than listing features of your product or service. For example, if you are selling a new software program, don’t just list the features of the program. Instead, focus on how the program will make the client’s life easier, save them time, or help them achieve their goals.
Benefits to USP
To make your value propositions even more effective, link the benefits to your unique selling points. This will show clients that you are the best company for the job and that they can trust you to deliver on your promises. For example, if you are proposing a new marketing campaign for a client, be sure to highlight your company’s experience in running successful campaigns. This will show the client that you know what you’re doing and that they can trust you to deliver results.
In addition to selling the value based on customer benefits, it is also important to use effective price-to-win methods. This means that you should offer a price that is lower than your competitors’, but still high enough to make a profit. To do this, you will need to know your costs and the prices that your competitors are charging. Once you have this information, you can calculate a fair price for your product or service.
Make it Visual
It is important to make your value proposition visual. This means using charts, graphs, and other visuals to show the value of your product or service. Visuals are a great way to grab attention and make complex information easy to understand. They also help you stand out from the competition.
Create the Right Impact
When creating value propositions for your proposal, it is important to focus on the right kind of impact. This means that you should focus on value propositions that will have a positive impact on the client. For example, if you are proposing a new marketing campaign, your value proposition should focus on how the campaign will increase sales or market share. If you are proposing a new product, your value proposition should focus on how the product will improve the quality of the client’s life.
Creating a winning value proposition for your proposal can make a huge difference. By following these guidelines, you can create value propositions that are irresistible to clients and that will help you win more business.