When you’re writing a proposal, the most important thing is that your readers understand it. That means using clear, concise language that gets right to the point. Clear writing makes its points simple while also demonstrating a bidder’s competence and quality. Applying principles of clear writing will make the proposal easy to see, follow, and understand, making it easier for readers to say “yes.” The goal is to make readers spend less time untangling the meaning and more time reviewing the solution.
Clear writing has a few key features:
- -It is easy to read and follow
- -It uses concrete images and precise measures
- -It is consistent in its use of technical terms
- -It stays positive throughout
We will be giving you some tips for clear writing that will make your proposal more understandable and persuasive. Follow these tips and you’re sure to get your proposal read and approved.
State Your Idea Up Front
The most important part of your proposal is the main idea or thesis. Make sure this is clear from the beginning, and that everything else in the proposal relates to it. If your readers are confused about what you’re proposing, they’re not going to be convinced by the rest of your argument.
Keep Paragraphs Short
No one likes reading huge walls of text. Breaking your proposal up into shorter paragraphs makes it easier to read and understand. Plus, it looks better on the page!
Tie Your Sentences Together
Make sure each sentence in a paragraph relates to the others. This will help create unified paragraphs that are easy to follow.
Keep It Simple
Don’t try to impress your readers with big words or long, complicated sentences. Stick to clear, simple language that gets the point across.
Avoid Long Strings
This is known as a “noun stack,” and it can make your writing hard to follow. Try to use verbs and adjectives to break up long strings of nouns.
Visual and Precise Language
Use concrete images and precise measures. Vague language will make your proposal harder to understand. Use specific, concrete images and numbers to explain your ideas.
Be consistent when using technical terms. If you need to use technical jargon or industry-specific terms, make sure you’re using them consistently. Inconsistent use of terms can be confusing for readers.
No one wants to read a negative proposal. Even if you’re presenting a problem, try to frame it in a positive light and focus on the solution.
Structure It Properly
Show your document’s structure. Use headings, subheadings, and lists to show the structure of your proposal. This will make it easier for readers to follow along.
Time For Revision
No proposal is perfect on the first try. Plan to revise and edit your proposal before you send it off. That way, you can be sure it’s clear, concise, and easy to understand.
By following these tips, you can be sure your proposal will be clear and easy to understand. Remember to focus on your main idea, use short paragraphs and simple language, and revise before you send it off. By following these guidelines, you can be sure that your proposal will be clear and understandable.